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The Nuances of Selling Sustainable
Companies With Sustainable Products Rarely Have Sustainable Marketing Systems
Marketing sustainable products means taking into account unique sales cycles that average marketers aren’t familiar with.
Multiple Stakeholders
R&D, Procurement, and Sustainability departments all need different information.
Long & Confusing Sales Cycles
It can take years (or decades) to get sustainable alternatives into commercial production.
High Burden of Proof
Certifications, pilot tests, QA, and hitting commodity price points can halt product development.
Market & Infrastructure Gaps
A lack of standardization, supply chain stability, and pricing neutrality can drive integration friction.
Regulatory Dependence
Lawsuits, subsidies, and compliance frameworks can all accelerate or stall innovation.
Complex Communication
Selling intangible features and sustainability benefits takes education and patience.
Supply Chain Partnerships
Collaborative sales require testing and engagement from tier 2 and tier 3 suppliers.
Evolving Buyer Personas
New role titles, innovation scouts, and changing org charts means champions are constantly moving.
Scaling to Commercial
Slow ramp up, production compatibility, and the need for continuous collaboration complicate sales.
A CRM Built For Sustainable Production
Our System Supports Companies Commercializing Sustainable Innovations
We have spent many years marketing and selling sustainable products the right way and wrong way. After years of learning the nuances, we built our CRM around the specific problems companies in our industry face.
Circular CRM is a white label version of Go High Level, the best CRM available today. We have built out our Agency Snapshot to help you quickly and easily scale marketing efforts for sustainable alternatives. When you sign up for Circular CRM, you will get our Snapshot, which includes:
Websites & Funnels (Like This One)
Workflow Automations
Email Nurture Sequences
Forms & Surveys
Pipelines
Tags
All of our users get free and unlimited access to these resources so they can quickly execute quality marketing that drives lead generation and conversion.
After working with Hubspot and Salesforce, we can confidently say that Go High Level is the best CRM available in 2026. Here are some of the metrics behind the Go High Level marketing engine:
2M+ Businesses Powered
1.37B Monthly Messages
194M Monthly Leads
19M Monthly Conversions
Interested in using our system?
Check out some features in Circular CRM
develop your funnel for scale
The Marketing Engine
Why "duct-tape" multiple platforms together when you can use 1 tool?
Capture - Acquire leads using our landing pages, surveys, forms, calendars, inbound phone system & more!
Nurture - Automatically message leads via voicemail, forced calls, SMS, emails, FB Messenger & more!
Close - Use our built in tools to collect payments, schedule appointments, and track analytics!
lead generation, simplified
Capture New Leads
Use a full suite platform to capture leads from your website, social media, google, and other platforms.
Create Full Websites, Funnels & Landing Pages - Our intuitive platform allows you to create full featured websites with custom menus. Create and split test high-performing and captivating landing pages all in one place!
Drag & Drop Surveys And Forms - Built right in is the ability to capture leads through Surveys and forms. You can integrate directly with our page builder or embed them on your own sites.
Online Appointment Scheduling - The major step for many businesses is to capture and request appointments. We have our own calendar application so you can capture appointments all in one straightforward flow.
Connect the dots 24/7/365
Nurture Leads Into Customers
The backbone of Circular CRM is what you are able to accomplish after you capture the lead.
Easily Customize Your Follow-up Campaigns - Our Multi-channel follow up campaigns allow you to automate, engage, and capture responses from your leads.
Create Multi-Channel Campaigns - Circular CRM allows you to connect with your leads through Phone Connect, Voicemail Drops, SMS/MMS, Emails, and even Facebook Messenger.
Two-Way Communication On Any Device - Our full featured mobile app allows you to communicate with your leads on all devices.
Convert Leads to Calls
Fully Automated Booking
Automatically book leads and prospects to your calendar without lifting a finger.
Automated Nurture Conversations - Create text conversations with the goal of placing booked appointments on calendars WITHOUT any human interaction.
Full Customization Of Messaging - Use our campaign builder to customize the messaging.
Artificial Intelligence Built In - Circular CRM allows you to leverage AI (Artificial Intelligence) and Machine Learning to manage the conversation.
scale your conversion capabilities
Close More Deals
Our platform is optimized for converting leads into customers. There is robust documentation online to help optimize all the steps required to move leads through your funnel. Everything can be viewed in customizable dashboards and reports.
Manage Your Workflow And Pipeline - With our built-in Pipeline Management feature, you can keep track of where the leads are and what stage they are in the sales funnel.
Collect Customer Payments - We integrate directly with Stripe and Paypal so you can collect payments on websites, funnels, and even when someone books an appointment.
All The Analytics & Reports In One Place - Our dashboard keeps an overview of where the leads are, and how much money has been generated on each phase.
educate employees & customers
Create Membership Areas
Create a thriving community for your employees or clients by using our Membership Platform.
Full Featured Course Management - Build Full Courses with unlimited video hosting and unlimited users.
Offer Free And Paid Courses - With our full Platform you can sell courses or offer courses for free, all in one product!
Unlimited Usage - HighLevel offers unlimited users, offers, and products for your courses. You can create courses for your clients or for your own business!
get the best bang for your buck
Save Thousands Of Dollars Per Month in Marketing Software
Bonus #1 - Material transition databases
Access Relevant Industrial Contacts
We have scraped and validated hundreds of thousands of emails from across the industrial sector so that you can connect with the exact person you need to.
You will receive access to a database of contact information so you can connect with relevant experts:
Research & Development
Procurement, Purchasing & Sourcing
Engineering & Chemistry
Materials
Sustainability
Innovation
Product Development
Supply Chain
And Much, Much More!
Bonus #2 - Organic os Notion template
Optimize For A Sustainable Lifestyle
We have developed a robust project management tool to help your team operate their lives in a way that is sustainable.
This system is built to help your team feel more energized by educating them on best practices for sustainable living.
Some of the projects in Organic OS focus on:
Toxin Exposure
Food & Nutrition
Exercise & Strength
Personal Care
Supplements & Biohacking
Home Management
And Much, Much More!
A life purpose driven by circularity
All In On Marketing Sustainable Alternatives
In 2020, Jesse Henry founded Heartland, a materials company that manufactures natural fibers to reinforce plastic.
His focus was marketing & selling natural fibers into the plastics, manufacturing, packaging, agriculture, paper & building material supply chains.
He is one of the few people on the planet who intimately understands the battles you face when commercializing next-gen products.
Jesse has spent years building out marketing and sales systems that help companies scale commercial production.
pricing
Here's How We Can Work Together
You can do it yourself, do it with us, or have it done for you.
TESTIMONIALS
Why Work With Us?
We have developed marketing systems for some of the leading companies in the bioeconomy.
"Viral offers, scalable systems, and world class marketing."
“Jesse was the magic sauce that helped build out our CRM, offers, and workflows. He directly contributed to 3X+ growth in our CRM.”
"Middle of funnel advisory that helped convert 6 figure deals."
“Jesse provided sales and marketing training to help our team convert leads that had been sitting dormant in our pipeline for years."
David Fauvre
Co-Founder & CSO @ Blue Whale Materials
Recycled Battery Materials Company
“A master at simplifying complex narratives & systems.”
"Jesse has been mission-critical in my ability to effectively communicate how natural rubber is transforming manufacturing."
Dan Swiger
Founder & CEO @ Kultevat
Natural Rubber Company
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